was started by 5 major airlines, American, Continental, Delta, Northwest, and United. When Orbitz launched in 2001, there was quite a bit of controversy in travel industry. However, Orbitz is undoubtedly one of the leading online booking sites today. One big issue that Orbitz has to deal with is probably convincing consumers regarding unbiased policy toward all airlines as well as the big 5 owners. Orbitz fare search engine is impressive and search results are displayed by price in groups of non-stop, 1 stop and 2 stops flights at the top of the screen. This Matrix display of search result is easy to use and consumers can compare prices at a glance. Orbitz has web specials and price match service called "Deal Detector". You might have to register to make multiple fare search. In 2004, Orbitz was sold to Cendant.

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